Where the s u n r i s e s
The plan
The plan
☼
☼
Phase I
Developmental phase
Phase I
Developmental phase
Time projection: 1-2 months
Time projection: 1-2 months
► Produce financial fact sheet & forecast for Phase II as soon as possible.
Keeping in mind PR considerations
- Ongoing: fan base connection & mailing list expansion through newsletter, social media and the development of other
creative active list-building ideas;
- Establish sales avenues other than concert related and ad-hoc;
- Larger PR budget towards image building and promotion of webshop, products and events;
- Active pursuit of a relationship with the Dutch (and international) press;
- Targeting customer and audience segments
• Loyal local
• Loyal abroad
• New sympathetic
• New challenging
- Facilitate physical sales only locally for now (potentially pursue internationally later);
- Facilitate digital sales globally.
▼
► MP3 and (E)-book (sales) research (and comparison) including copyright and ISBN considerations.
► Complete provider research and comparison ► initiation of webshop in relation to existing products, including
• legally compliant General Terms & Conditions;
• locally and/or internationally recognized seal of approval;
• business account;
• global payment options;
• local secure packaging and shipment;
• balancing teasers and giveaways with sales products.
Status: research at approximately 60%.
► Production related provider research & comparison > try-out short-term products.
Status: 1 provider by successful try-out.
► Complete distribution channel research ► formulate and follow-up on sales strategy.
Status: research at approximately 50%.
► PR consultation provider research & comparison ► engage PR consultant for one general consultation.
Status: 1 provider by reference.
► Research and brainstorm ► formulate a PR (marketing) strategy including
• General, webshop-related; involving aggressive online PR pursuit through back linking.
• Event related free PR pursuit involving
- multiple acquaintance and affiliate network employment;
- potential newspaper and magazine articles.
• Ongoing outlet research of TV and radio prospects.
Status: list of potential affiliate networks.
► Research, brainstorm and initiation of 1st new concert project / series.
► Research other potential financial requirements (legal, insurance etc.)
Phase II
Main execution & Investment phase
Phase II
Main execution & Investment phase
Time projection: 6-8 months
► Execute 1st new concert project / series.
► Execute PR strategy.
► Development short-term products ► addition to webshop.
► Reproduction of existing product CD Palimpsesto and potentially CD Fresco (at a later stage).
Concert (abroad) pursuit
► Invitation-soliciting program proposals; in principle to new geographical areas (that we haven’t covered yet), such as Germany, the Middle East and some parts of Asia.
► Creative low-budget initiative. We initiated this project in 2012, resulting in the London concert, with steps taken towards a US concert. The idea is to collaborate with a local partner; finding a decent, low-budget, venue and keep costs low by – among potentially other things – foregoing a fee. Interest for this format is in
• Aruba; where there is a loyal audience aware of the existence of the 2nd CD, who have been waiting to
purchase it since 2011 and we have collaborated with the Aruban Art Circle before.
• USA; where we have family, friends and acquaintances in several parts of the country and have already
identified the potential partner.
• Latin America; where we believe we should be able to find many institutions interested in the ‘To hear a
painting, to see the music’ formula, particularly if offered with a low threshold.
► Research, brainstorm > try-out long-term products (multiple use artwork).
Where no status note: need to practically start from scratch.